Locals Insight
Locals is a app that helps users get recommendations from citizens of different restaurants and areas around their location.
Problem
Tourists need easy access to different restaurant and area recommendation options because it is their first time visiting this current location.
Goal
Our Locals app will let users add and save recommendations which will affect users who don’t have knowledge of the area they are located by letting users gain understanding of what areas or restaurants to visit. We will measure effectiveness by tracking app reviews.
User Research
A primary user group identified through this research was young adults who frequently travel around the world. This user group confirmed initial assumptions about tourists, but research revealed that lack of area knowledge was not the only factor limiting users from fully immersing themselves into the area they visit. Other user problems included time limits, language barriers, and limited funds within the traveling process.
Impact
Since launching at the end of March the Locals app has had over 400 recs created and 30 favorable app reviews. One review stated: “As a foodie and Bay Area native, this is the perfect app for me to not only post my content but see what other are up to. The Bay offers millions of options of things to see, eat, do, and experience and locals makes it easy to digest and find great recommendations.”
